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About Me

At Digit Pulp, I serve as a Web and Data Analyst, where I specialize in tracking, analyzing, and optimizing digital performance across multiple client campaigns. My role involves setting up and managing tools like Google Analytics 4, Google Tag Manager, and Looker Studio to gather actionable insights from user behavior and web traffic. I collaborate closely with SEO, PPC, and content teams to build data-driven strategies, improve conversion rates, and enhance campaign ROI. I also design automated dashboards, monitor KPIs, and conduct A/B testing to support continuous improvement. With a focus on accuracy, usability, and business impact, I ensure every decision is backed by meaningful data.