Web analytics is the monitoring and analysis of data for the purpose of gaining insight into user behavior across web pages.
Web Analytics (GA4-GTM-GDS) | Web Analytics Company in Bangladesh.
What is a web analytics ?
Web analytics is the monitoring and analysis of data for the purpose of gaining insight into user behavior across web pages.
Analytics tools evaluate activity and behavior on a website, such as how many users visit, how long they stay, how many pages they view, which pages they visit, and whether or not they arrived by clicking on a link.
Platforms for web analytics are utilized by businesses to measure and benchmark website performance and to analyse key performance indicators, such as the purchase conversion rate.
Why web analytics are important
The best Web analytics agency in Bangladesh helps organizations understand and improve their website performance by collecting, analyzing and interpreting data about their website traffic and user behavior.
Web analytics provide insights into customer behavior, including what pages are popular, how long visitors stay on a site, and how they found the site, which can lead to increased website traffic and improved conversion rates.
They are important for measuring the effectiveness of marketing efforts, improving the user experience, and making data-driven decisions to drive business success.
How web analytics work
Most analytics tools “tag” their websites by adding a JavaScript snippet.
The analytics tool counts visitors and link clicks using this tag. The tag also collects device, browser, and location data (via IP address).
Web analytics providers may employ cookies to track sessions and repeat browser visits.
No analytics platform can guarantee data accuracy because users delete cookies and browsers restrict code snippets. Different tools occasionally offer slightly different results.
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