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UrbanFit Training Center – Facebook Ads Performance Case Study

UrbanFit Training Center is a fitness academy offering self-defense, martial arts, and personal training programs. They needed consistent lead generation and stronger visibility for multiple training categories.

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  • UrbanFit Training Center – Facebook Ads Performance Case Study

The Challenge

Before ads, UrbanFit struggled with:

  • Low organic reach
  • Inconsistent lead flow
  • Difficulty targeting specific fitness audiences
  • High cost for each inquiry through offline marketing

They needed a scalable digital system to reach parents, women, and fitness-focused customers.

Why They Came to Us

UrbanFit wanted a targeted Facebook Ads strategy that:

  • Reaches different audience groups
  • Delivers quality leads
  • Maintains a low cost per result
  • Supports multiple training programs

Our Approach

  • Created multiple ad sets targeting Parents, Women, Students & Open Audience
  • Used the Highest Volume bid strategy for maximum lead generation
  • Designed benefit-driven creatives showcasing self-defense & instant enrollment options
  • Optimized for 7-day click + 1-day view attribution
  • Adjusted budget allocation based on top-performing segments

Overall Performance

  • Total Leads Generated: 212
  • Average Cost per Lead: $0.60
  • Total Reach: 13,783+
  • High-engagement segments: Women & Open Audience
  • Strongest CPL: Women Instant Form at $0.50

Summary

Through strategic audience segmentation and optimized lead-gen campaigns, UrbanFit Training Center achieved over 200 leads at an average of $0.60, significantly outperforming their previous offline marketing efforts. This campaign built consistent demand for their training programs across all target audiences.

The Results

Results Table
Ad Set Results Reach Impressions Cost per Result
Open Audience 50 leads 3,087 3,907 $0.55
Detailed Interest 36 leads 2,517 3,226 $0.58
Parents Only 27 leads 1,205 1,503 $0.66
Women Only 24 leads 1,309 1,614 $0.72
Instant Form (Men) 35 leads 2,476 3,090 $0.61
Instant Form (Women) 40 leads 3,189 3,946 $0.50
  • Client Testimonial

client testimonial about Marketing Agency

200+ Positive Reviews

Improved Project
0 %
New Project
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Social Media Growth
Performance Marketing

MD Mamun

An Noor International School

Before working with Digit Pulp, we struggled to find students. However, after collaboration, they successfully gained students through digital marketing.Their expertise in executing targeted marketing campaigns significantly enhanced our brand visibility and engagement. Now, we are in a collaboration to establish a strong online presence. Thank you, Digit Pulp

Istiyaq Ibn Salam

Managing Director

DigitPulp’s digital expert team is doing an excellent job! I never expected this level of service and professionalism before. They helped me minimize my marketing costs and boosted my business growth within just a month. Their strategies are smart, results-driven, and perfectly tailored to my brand. I’m truly impressed and plan to continue working with them for all my future digital projects.

Hasnat Shujon

HSD Furnishing

Before collaborating with Digit Pulp, we had discussions with another agency but didn’t proceed with them. Later, we decided to work with Digit Pulp for graphics design & branding and digital marketing salutation. Their expertise and strategic approach helped HSD Furnishing build a strong online presence and attract more customers. We’re extremely satisfied with their services.

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