Our client, an online service-based business, approached us to improve the efficiency and scale of their Google Ads lead generation. Prior to engagement, campaigns were running but lacked structured optimization, resulting in rising CPCs, inconsistent conversion volume, and poor budget allocation.
We implemented a full-funnel Google Ads optimization framework:
Performance comparison before & after campaign optimization.
| Metric | Before | After | Change |
|---|---|---|---|
| Total Conversions | 92 | 143 | +55% |
| Cost per Conversion | $38.40 | $22.10 | −42% |
| Click-Through Rate (CTR) | 4.7% | 7.9% | +68% |
| Conversion Rate (CVR) | 2.1% | 3.5% | +66% |
| Impressions | 380k | 446k | +17% |
| Overall Spend Efficiency | — | — | +39% ROAS improvement |
An Noor International School
Before working with Digit Pulp, we struggled to find students. However, after collaboration, they successfully gained students through digital marketing.Their expertise in executing targeted marketing campaigns significantly enhanced our brand visibility and engagement. Now, we are in a collaboration to establish a strong online presence. Thank you, Digit Pulp
Managing Director
DigitPulp’s digital expert team is doing an excellent job! I never expected this level of service and professionalism before. They helped me minimize my marketing costs and boosted my business growth within just a month. Their strategies are smart, results-driven, and perfectly tailored to my brand. I’m truly impressed and plan to continue working with them for all my future digital projects.
HSD Furnishing
Before collaborating with Digit Pulp, we had discussions with another agency but didn’t proceed with them. Later, we decided to work with Digit Pulp for graphics design & branding and digital marketing salutation. Their expertise and strategic approach helped HSD Furnishing build a strong online presence and attract more customers. We’re extremely satisfied with their services.