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CareerAid – Education Consultancy Branding Case Study

CareerAid is a student-focused education consultancy helping learners prepare for studying abroad, offering guidance on admissions, documentation, and career pathways.

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The Challenge

CareerAid needed a modern and friendly brand identity that reflects trust, clarity, and their mission of guiding students toward international education. Their previous visuals lacked:

  • A distinct logo
  • A consistent color system
  • A polished, education-focused identity
  • Emotional connection with students

Why The Client Came to Us

CareerAid wanted a fresh, student-friendly branding system, including:

  • A recognizable, meaningful logo
  • A positive, aspirational color palette
  • A brand image that communicates growth and guidance

What Were Their Pain Points?

  • Outdated or generic visuals
  • No symbolic element representing education
  • Weak brand recall
  • Lack of a cohesive color direction

Our Approach

  • Designed a modern logo around the initials “Ca”, using smooth rounded strokes to create an approachable and friendly look
  • Added a graduation cap to symbolize academic success and international education
  • Crafted a dynamic Aqua Blue color palette to represent clarity, trust, growth, and fresh beginnings
  • Developed a clean Black–Aqua contrast system for professional yet vibrant branding
  • Created a polished identity suitable for social media, print materials, and consultancy branding

The Result

  • A modern, student-friendly logo with strong academic symbolism
  • A vibrant color palette enhancing brand recognition
  • More trust and positive perception from students and parents
  • Consistent visuals across platforms
  • A professional identity aligned with CareerAid’s mission
  • Client Testimonial

client testimonial about Marketing Agency

200+ Positive Reviews

Improved Project
0 %
New Project
0 %
Social Media Growth
Performance Marketing

MD Mamun

An Noor International School

Before working with Digit Pulp, we struggled to find students. However, after collaboration, they successfully gained students through digital marketing.Their expertise in executing targeted marketing campaigns significantly enhanced our brand visibility and engagement. Now, we are in a collaboration to establish a strong online presence. Thank you, Digit Pulp

Istiyaq Ibn Salam

Managing Director

DigitPulp’s digital expert team is doing an excellent job! I never expected this level of service and professionalism before. They helped me minimize my marketing costs and boosted my business growth within just a month. Their strategies are smart, results-driven, and perfectly tailored to my brand. I’m truly impressed and plan to continue working with them for all my future digital projects.

Hasnat Shujon

HSD Furnishing

Before collaborating with Digit Pulp, we had discussions with another agency but didn’t proceed with them. Later, we decided to work with Digit Pulp for graphics design & branding and digital marketing salutation. Their expertise and strategic approach helped HSD Furnishing build a strong online presence and attract more customers. We’re extremely satisfied with their services.

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