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GlowMart Cosmetics – Facebook Sales Campaign Case Study

GlowMart Cosmetics is an online beauty retailer selling skincare and cosmetic products. Their goal was to scale website purchases through a structured sales funnel using Meta Ads.

The Challenge

Before running our campaigns, GlowMart faced:

They needed a well-structured, multi-layered sales strategy.

Why They Came to Us?

GlowMart wanted a conversion-focused ad system capable of:

What Were Their Pain Points?

Our Approach

Overall Funnel Performance

Summary

With a structured multi-layered funnel, GlowMart Cosmetics achieved 27 website purchases at an average of $37.78 per sale. Retargeting delivered the highest profitability, while lookalike audiences helped scale new customer acquisitions effectively. The brand now has a repeatable, scalable Meta Ads system that drives consistent sales.

Top-Performing Ad Sets

Campaign Type Purchases Amount Spent Notes
TOF – First Test 8 purchases $297.17 Strong top-of-funnel performance
TOF – Lookalike (1%) Leads 7 purchases $725.25 High-value audience
Retargeting – High Intent 10 purchases $287.76 Best performing CPA
TOF – Interests 2 purchases $79.05 Good low-cost testing

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