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Technical SEO Recovery for Novexa

A brief case study showing how Novexa Digital resolved critical technical and content-related SEO issues to restore healthy search visibility.

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  • Technical SEO Recovery for Novexa

Overview

Novexa Digital, a global SaaS brand, noticed declining organic performance. A technical audit uncovered a combination of indexing gaps, weak on-page signals, broken links, and missing structured data.

Main Issues Identified

Technical & Indexation

  • Missing HTML sitemap
  • No custom 404 page
  • Weak indexation score
  • Several broken links & images

On-Page SEO

  • Missing meta titles
  • Duplicate meta titles & descriptions
  • Multiple H1s on several pages
  • Missing ALT tags
  • Meta refresh tag still active

Architecture

  • Breadcrumbs not implemented
  • Footer links unoptimized
  • Excessive no-follow links

Content Issues

  • Duplicate content
  • Low-value content sections
  • Keyword stuffing present

Actions Taken

  • Built new HTML sitemap & submitted for recrawl
  • Designed proper custom 404 structure
  • Rewrote metadata (titles/descriptions) across affected pages
  • Standardized heading structure to maintain one H1
  • Added missing ALT text across images
  • Fixed broken URLs, images, and logo link
  • Implemented breadcrumb markup
  • Cleaned footer linking for better crawl path
  • Removed duplicated blocks & rewrote thin content Eliminated keyword stuffing
  • Added structured data markup (Breadcrumb, Organization)

Results After 60 Days

  • +49% rise in organic impressions
  • +36% improvement in keyword positions
  • Broken links reduced from 50+ to zero
  • Healthier crawling & faster recaching
  • Higher engagement from improved metadata

Conclusion

By addressing Novexa Digital’s core technical faults and correcting on-page inconsistencies, the website became more crawl-friendly, search-aligned, and user-optimized—leading to a steady return of organic growth.

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200+ Positive Reviews

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MD Mamun

An Noor International School

Before working with Digit Pulp, we struggled to find students. However, after collaboration, they successfully gained students through digital marketing.Their expertise in executing targeted marketing campaigns significantly enhanced our brand visibility and engagement. Now, we are in a collaboration to establish a strong online presence. Thank you, Digit Pulp

Istiyaq Ibn Salam

Managing Director

DigitPulp’s digital expert team is doing an excellent job! I never expected this level of service and professionalism before. They helped me minimize my marketing costs and boosted my business growth within just a month. Their strategies are smart, results-driven, and perfectly tailored to my brand. I’m truly impressed and plan to continue working with them for all my future digital projects.

Hasnat Shujon

HSD Furnishing

Before collaborating with Digit Pulp, we had discussions with another agency but didn’t proceed with them. Later, we decided to work with Digit Pulp for graphics design & branding and digital marketing salutation. Their expertise and strategic approach helped HSD Furnishing build a strong online presence and attract more customers. We’re extremely satisfied with their services.

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