Deep Loyalty (ENG) Jan Eikema As the role becomes increasingly

As the role becomes increasingly more complex and demanding

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Deep Loyalty (ENG) Jan Eikema As the role becomes increasinglyCustomer Experience is going through the most radical transformation in its history. AI is reshaping the rules of the game and in doing so, it is putting traditional customer loyalty under serious pressure. Large AI platforms are inserting themselves between brands and customers, increasing the distance between the two. At the same time, customers now have new superpowers: with almost zero effort, they can compare options, switch providers, and